Things are changing faster than ever.
Technology is transforming every aspect of how we communicate and now more than ever; change is really the only constant. But with so many new technologies and ways to connect, it's easier to lose sight of the fact that we are still all human at the core, and all with the same basic needs.
Business has always been about these human needs, and it has always been social. Relationships were, and will continue to be, at the center of every successful business.
So why do we tend to focus so much on followers in social media? In reality, they don't mean anything.
Yes, you do need to build your network, but at the end of the day, it's all about the actual relationships built through positive interactions based on context. Social media allows you to take customer relationships that used to take months and years to develop and not only shorten that time, but also scale it.
Now you can have dozens of positive interactions with customers and potential customers on a daily basis. A lot of people are starting to get that. What most people are still not conscious about is context and, today, context is king.
Cloud Computing is on everybody's lips these days and we are bombarded with geek arguments telling us why we should use this technology to run our businesses. Many of us wonder what it's all about, this cloud computing?
The answers are often not compelling. Why do I need 600 trillion megabyte storage and what is it anyway? My answer to these numbers -- who cares?
Here are a few reasons to think about business cloud computing:
Start Your Business in 60 Seconds. That is how long it takes to sign up to business cloud computing providers. Another 10 minutes later and you'll be sending out bills or quotes using your own domain name.
Grow Your Business. Never worry about your IT infrastructure. Security, backups, new colleagues, it's all included. Make sure your provider offers you all the software you need today and has all the apps you will need in the future -- pick 'n' mix today and all-in-one tomorrow. The importance here is to get as much as you can from one provider. Not only your apps, but domain, email and website as well.