Things are changing faster than ever.
Technology is transforming every aspect of how we communicate and now more than ever; change is really the only constant. But with so many new technologies and ways to connect, it's easier to lose sight of the fact that we are still all human at the core, and all with the same basic needs.
Business has always been about these human needs, and it has always been social. Relationships were, and will continue to be, at the center of every successful business.
So why do we tend to focus so much on followers in social media? In reality, they don't mean anything.
Yes, you do need to build your network, but at the end of the day, it's all about the actual relationships built through positive interactions based on context. Social media allows you to take customer relationships that used to take months and years to develop and not only shorten that time, but also scale it.
Now you can have dozens of positive interactions with customers and potential customers on a daily basis. A lot of people are starting to get that. What most people are still not conscious about is context and, today, context is king.