Social networking site Facebook after testing its online deals program for four months decided to end the newly launched program, which were launched in five cities - Atlanta, Austin, Dallas, San Diego and San Francisco.
Facebook started Facebook Deals in April and started giving tough fight to deals leaders like Groupon and LivingSocial.
After testing Deals for four months, we've decided to end our Deals product in the coming weeks, Facebook said in a statement.
We think there is a lot of power in a social approach to driving people into local businesses, Facebook added. We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses.
Facebook did not give any specific reason for the closure of Deals, however, said that the program would conclude in coming months.
According at an Associated Press report, Facebook said it remains committed to serving local businesses through ads, pages and other products. And it will continue to offer check-in deals. These lets businesses like restaurants and stores offer deals to customers who check in through Facebook to let their friends know where they are.