I was recently asked where to draw the line with regards to social networking. Should Realtors use Facebook to communicate with prospective clients and open house visitors? Well, I've come up with a very easy answer.
If you are a younger Realtor - say, between the ages of 20 and 29, well then, the answer to whether you should befriend any colleagues, clients or your parents, is a definitive no. Facebook is no place for you to be doing business! Not as long as your fraternity brothers are posting such jewels as, Tonight, Scooters, 10 p.m., drinking, girls, and get your dance on!
This does not count as a client appreciation party. And women, don't think you are in the clear. I have seen what you are writing on the World Wide Web. Take this example I pulled from a young acquaintance: OMG. Can't believe I kissed an ooger last night. Too many spritzies!
Now, I'm not sure what an ooger is, but I'm pretty sure it's not something or someone that you want to explain to your principal broker. And even if you promise me that you have blocked all these kinds of comments and your clients would never see these types of quips, which one of your real friends wants endless updates on the sales stats of mid-century Tudors?