Facebook, Twitter and MySpace developers, in partnership with several unnamed social networks, have released a software called Don't Be Evil, meant to integrate their networks into Search Plus Your World - a new feature by Google.
Google's Search Plus Your World feature is supposed to integrate social network data into search results. However, it was only pulling data from Google+ and Picasa. Developers at rival social networks claimed Google was manipulating search results. They formed a group called Focus on the User. The group devised a software add-on for browsers which negates the effect of Google's alteration of its search results.
A statement from the Focus on the User group reads: When you search for cooking today, Google decides that renowned chef Jamie Oliver is a relevant social result. That makes sense. But rather than linking to Jamie's Twitter profile, which is updated daily, Google links to his Google+ profile, which was last updated nearly two months ago. Is Google's relevance algorithm simply misguided? No. If you search Google for Jamie Oliver directly, his Twitter profile is the first social result that appears. His abandoned Google+ profile doesn't even appear on the first page of results.
The group has also created a video that demonstrates how Google's standard algorithm provides a more inclusive and accurate result than Search Plus Your World.
Check Out the Video Below: