First Advantage Corporation made an equity investment in EnticeLabs, Inc., a company that provides HR recruitment advertising services for both active and passive job seekers. The company did not disclose the amount of the investment.

The investment in Enticelabs, Inc. was part of a $2 million round of financing purposed to help the company develop TalentSeekr, an online service that delivers targeted ads to job seekers on the web. First Advantage Corporation will integrate TalentSeekr with some of its current product line, including PostMaster LX, HRLogix ATS and Talon CRM.

First Advantage Corporation provides risk mitigation and business solutions services to employers. These services include tax and litigation consulting and recruitment services such as background verification, I-9 verification and drug testing. The company reported net income in the second quarter of $13 million, or $0.22 per share.

First Advantage Corporation is a majority owned subsidiary of The First American Corporation (FAF).