Global luxury brand, Banana Republic has unveiled its Spring 2011 marketing campaign titled Journey in Style, inspired by the brand's heritage of discovery.
The campaign promotes the themes of exploration, travel and an aspirational American road trip, engaging customers through a variety of media, including a film trailer. The trailer was the first of its kind attempted by the brand and has already made its debut in certain select movie theatres.
Journey in Style will first appear in March publications and will debut in store windows starting February 14.
This campaign beautifully illustrates the quintessential Banana Republic product that's emotional, modern, effortless and full of style, said Catherine Sadler, Chief Marketing Officer for Banana Republic. The film trailer is an exciting first for the brand that will engage our customers and extend our reach through new media channels.
Starring models Angela Lindvall and Jamie Dornan, the campaign features Banana Republic's best of spring fashion shot against the stunning backdrop of the Vasquez Rocks.