For the first time, a close view of Rico Genest, better known as the Zombie Boy, was revealed without his famous tattoos.
The 26-year old model gained attention after he was featured in Lady Gaga's video for Born This Way, as well as walking the Thierry Mugler runway in Paris, to name a few. It was his unique appearance that has gained him popularity among the masses.
However, the model has agreed to work with Dermablend Professional for their latest online video initiative sans his tattoos.
To create the new campaign called Go beyond the Cover, Dermablend Professional teamed with Tuxedo Agency to produce a video featuring Zombie Boy.
During the shoot, a team of makeup artists applied Dermablend Professional Leg and Body Tattoo Primer and Leg and Body Cover to completely cover Zombie Boy's tattoos on his head, neck, chest, stomach and arms.
Thus, a completely tattoo-free Genest can be seen in the video. The video as well as behind-the-scenes footage revealing the makeup application and Genest's reaction to seeing himself without tattoos can be seen at www.gobeyondthecover.com and on the Dermablend Professional Facebook page.