Announced at Choice Hotels International's annual convention in Boston, the company's Comfort Inn and Comfort Suites brands have unveiled an entirely new design aimed at making the modern guest's experience even better.
Originally established in 1981, Comfort Inn was introduced to the traveling public at that time in response to a growing consumer demand for more segmentation within the lodging industry. As the first to offer a selection of brands, each with different amenities and varying room rates, Choice Hotels emerged as an industry leader and innovator in its introduction of the Comfort Inn brand. The Comfort Suites brand was later introduced to travelers to again better fill a segment that was growing in demand. There are currently 2,621 open and operating hotels under the Comfort Inn and Comfort Suites brand flag worldwide.
With personalized amenities, a warm color palette, and familiar yet refreshing design elements, the new look of Comfort Inn and Comfort Suites provides each guest with a refreshing experience.
As the most well recognized brand family from Choice Hotels, we knew that keeping the warm and welcoming feel of the Comfort brands while also refreshing them for the modern traveler was paramount, stated Christina Williamson, senior director of brand planning and management for the Comfort brand family. Our aim in offering these new designs was to give guests the environment that truly felt like a home away from home, a hotel that they can make truly their own.
The Comfort brand family's new aesthetic is much more luxurious than typically associated with mid-priced brands. It bucks the trend toward boutique in favor of traditional warmth delivered with a modern flair. The new design includes lobbies with dark wood-style flooring and flexible seating, featuring plush sofas and lounge chairs in cozy groupings for working, meeting or socializing.
The Comfort Suites brand specifically will help to make technology even more accessible to its guests with an interactive touch screen as well as business center and free Wi-Fi in the lobby. Comfort Suites hotels will also feature added features like a breathtaking two-story lobby, convenient market place, and redesigned fitness center.
The residential ambiance continues in the guestrooms, cast in soothing neutral hues with jewel-tone accent colors and finishes. Guests will relax on sectional sofas and cushy lounge chairs with ottomans. There will be spa-like baths, flat-screen TVs, and plenty of soft and cozy fabrics, as well as custom-crafted artwork that reflect each brand's logo.