Flurry, a mobile application provider, announced the launch of its Game Acceleration Program (GAP) for iOS and Android platforms on Thursday . The program offers partners a full suite of support across the development and marketing spectrum. GAP's support includes industry-leading analytics, game design and development assistance, financing, distribution and marketing.
The initiative is led by Jefferson Veladares , who is an experienced social game studio leader and led many development teams for Electronic Arts, Digital Chocolate and Playfish.With more than 10 years experience in mobile and Facebook game development experience, Jefferson's teams are working on a range of critically acclaimed, original mobile game IP and top brands including FIFA, Harry Potter, Need for Speed and numerous Hasbro titles such as Game of Life and Battleship.
Jefferson's teams have shipped a combined total of more than 40 titles, won multiple developer of the year awards and 14 game of the year awards.
The program is designed to support a broad range of application makers, from independent game developers to brands seeking to gamify their applications, as well as established game studios who have a unique set of challenges, from tuning an advanced economy to flipping the business model of a hit game from premium to freemium.
Flurry is used by more than 40,000 companies across more than 75,000 applications on iOS, Android, Blackberry, Windows Phone 7 and J2ME. Flurry tracks over 10 billion anonymous, aggregated end-user application sessions each month.
It is a venture backed by Menlo Ventures, Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures and First Round Capital, said a news release.