American automotive giants Ford are no strangers to promoting environmentally friendly technology in their cars. Now, however, the company has gone one step further. Ford will be recycling bottles from the Las Vegas Consumer Electronics Show (CES) 2012, for its Focus Electric cars.
Ford will be using REPREVE, a recycled yarn made from a hybrid blend of post-industrial waste like nylon and post-consumer waste like polyethylene terephthalate plastic bottles, made by Unifi, for the material used to make the seats. The companies will collect plastic bottles throughout the year, beginning at the CES and the Detroit North American International Auto Show (NAIAS), to manufacture the yarn.
The companies will look to collect over 2 million used plastic bottles and every car will use approximately 22 recycled bottles, according to a Ford release.
While several other Ford models have varying degrees of recycled content in their seat cushions and covers and use natural fiber for the interiors, the Focus Electric will be the first car to use materials that are 100 percent from clean technology.
The company hopes, through this attempt, to bring attention to the fact that only 29 percent of plastic bottles are recycled in the U.S. Ford's vehicles are now 90 percent recyclable, according to a release, and the company is working towards making them 100 percent recyclable at end of its life.