Ford Motor Co. introduced the new-generation Ford Focus at the 2010 North American International Auto Show in Detroit Monday morning and said it expects to sell an all-electric version of the vehicle in 2011.

The price will be competitive with other electric vehicles such as Chevrolet's Volt, but no more details were given to reporters at the auto show today.

The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations, said Alan Mulally, Ford's chief executive, the Los Angeles Times reported.

The Focus will come in both the four-door sedan and five-door hatchback body styles. It will be assembled at the Michigan Assembly plant and Ford expects the vehicle to arrive in showrooms in late 2010 and early 2011.

See pictures of the car below: