Global marketing information-services provider J.D. Power and Associates cited the Four Seasons Hotels and Resorts as the top-rated luxury hotel in its 2009 North America Hotel Guest Satisfaction Study. The consumer-satisfaction study looks at six different segments of hotel chains, including luxury and upscale accommodations. Other types of hotels include mid-scale full service, mid-scale limited service, economy/budget, and extended stay. For the third consecutive year, Embassy Suites Hotels is the top upscale hotel chain. The Staybridge Suites is the recipient of the number-one ranking for extended-stay lodgings.
The significance of the J.D. Power's study is in its numbers, as the tallies stem from the feedback received from 66,000 guests who were guests of hotels during the time frame of May 2008 to June 2009. Information provided by travelers for the study was gathered between June 2008 and June 2009.
What a difference a year makes, as the Four Seasons wrested the top spot from 2008 winner Ritz-Carlton. It is noteworthy that, on average, Four Seasons hotels are more expensive than Ritz-Carlton, indicating that value was more important than price to those opting for high-end accommodations.
In the press release announcing the results of the 2009 North America Hotel Guest Satisfaction Study, Michael Drago, director of the global hospitality and travel practice at J.D. Power and Associates said, These hoteliers know that providing extraordinary guest service in a consistent manner, in both good times and bad, is a recipe for continued success.
The study also cited an increased awareness by guests of hotel chain's green programs, which had a strong impact on overall guest satisfaction. There was nearly a 16 percent increase to 66 percent from 57 percent in 2008. More than 70 percent say they participated in their hotel's conservation initiatives as well. Additionally, guests booking reservations online dipped minimally to 54 percent from 57 percent in 2008.
InterContinental, JW Marriott, Loews, and W also received overall above average marks in the 13th year of the consumer-satisfaction study released by J.D. Power and Associates. For more information, visit JDPower.com.
Posted: JustLuxe (08/5/09)