Fund.com, Inc. announced this morning that it has partnered with Transparensee Systems, Inc., New York City, to develop a next generation search engine for the Fund.com website to help investors find their best choices among the many thousands of mutual funds and ETFs (Exchange Traded Funds) available today. The anticipated launch of the new search engine is this summer.
Fund.com CEO Gregory Webster stated, “Unlike anything available today to financial investors, we believe that the new search engine will give investors more control and more choices over every search of mutual funds and ETFs. In an easy-to-use format, investors will be able to search the database for mutual funds and ETFs in real time to find specific funds that meet their criteria.”
Not only will investors find exact matches, which are typically supplied in current search engines, they will also be able to get near-perfect matches that they might not otherwise learn about. Webster explained, “If the investor is looking for fund managers with at least ten years experience, our new search engine would also present funds with investment managers with only nine and a half years of experience who matched all the other desired criteria.”
Webster added, “Finally, investors will no longer be stopped cold with ‘no’ or few matches responses. We believe that Fund.com’s new fund search engine will make it easier for investors to find the right fund for them. We are excited about adding this sophisticated tool, which uses next generation software, to the fund.com website, thereby making it the most advanced in the industry.”
Transparensee has developed search engines using this advanced technology for four years. According to CEO Steven Lavine, the technology has proven itself on such sites as ForRent.com, which lists more than 50,000 apartments nationwide, and the restaurant search capability of Newsday’s ExploreLI.com.
Lavine commented, “Using this tool, investors can make much more sophisticated searches, with more criteria and still find a good match.”
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