Leading provider of game-trading services, Game Trading Technologies, Inc., announced yesterday that it has partnered with national franchise 7-Eleven® to offer a new line of “GREAT GAMES BELOW $20.” The games will be available in over 3,000 stores, or roughly 50 percent of the U.S. stores operated and franchised by 7-Eleven, Inc.
Todd Hays, president and CEO of Game Trading Technologies, Inc, explained, “What this means to consumers is that they will have many convenient locations, most open 24/7, to buy value-priced video games. The program is available to all 7-Eleven U.S. franchisees, and we hope to have most U.S. stores on board by September.”
Each participating store receives a corrugated display with an allotment of games of various platforms and price points, all at $19.99 or below. GTT, experts in the pre-owned videogame market, will ensure regular replenishment so that stores will remain well stocked with a broad selection of games.
“We partnered with GTT because of their experience and expertise as a third-party provider of video games and the terrific selection they’ll offer to our customers,” said Michael Jester, 7-Eleven category manager for gaming and electronics. “More than 60 percent of U.S. households now have at least one video game console, and consumers are searching for convenient ways to stretch their entertainment dollar in this challenging economy.”