GCap Media has announced today it will be launching its first national jazz station on DAB digital radio.
The station will be targeting the 35+ ABC1 demographic and will be attempting to plug the gap in the market for a jazz only station.
GCap hopes to achieve a similar success to that it achieved with Classic FM, which is now the UKâ€™s largest commercial radio station and reaches 6.2 million listeners. Classic FM has its own TV station, magazine, website as well as popular concerts and CDâ€™s.
Darren Henley, the Station Manager for Classic FM will be responsible for the new station.
Henley said in a statement: â€œWe want to do for jazz what weâ€™ve done for classical music at Classic FM. The service will be programmed in a similar style to Classic.â€