General Electric Co sees upside to its 2010 financial framework, which calls for profit to be roughly flat with last year, and expects to resume opportunistic share buybacks by the end of this year.

The largest U.S. conglomerate has seen growth in its rate of orders and expects earnings to rise beginning in the current second quarter, it said in slides posted to its website ahead of a presentation to analysts.

The world's largest maker of jet engines and electricity-producing turbines said it considers its shares an attractive buy below $22.

GE has stopped providing per-share profit guidance, instead offering investors a framework spelling out how it expects its various units to perform. This year's framework anticipates profit to be roughly flat with last year's level.

Analysts, on average, look for second-quarter profit of 27 cents per share, excluding one-time items, with full-year earnings seen coming to $1.08, according to Thomson Reuters

GE shares were down 1.7 percent at $16.94 on the New York Stock Exchange.

(Reporting by Scott Malone, editing by Dave Zimmerman)