General Automotive Company, a provider of aftermarket parts and advanced technology for the automotive industry, recently announced that the company has completed a revised joint venture with SenCer Inc., a research firm recognized for its engineering expertise in advanced ceramic systems. Under the terms of the agreement, the two companies will develop, commercialize and market SenCer’s UltraTemp™ ceramic composite materials for accelerating the development of energy-efficient, environmentally friendly fuel cell technologies.

The goal of the joint venture, now called Green Cell, Inc., will be to develop a series of prototypes that will significantly advance the process of commercializing and mass producing fuel cells, oxygen sensors and igniters. SenCer Inc. has developed a series of next-generation ceramic fiber/ceramic matrix composite materials for a variety of applications, including fuel cell for powering automotive engines.

Dan Valladao, president and chief executive officer of General Automotive, stated, “This joint venture could be a real game changer for many products within the automotive industry including fuel cells, brakes, and oxygen sensors. We are very excited about GreenCell and its extraordinary potential.”