Qoros Auto Co., a Chinese-Israeli carmaker, has made its Geneva Motor Show debut with the unveiling of a new sedan and two concept cars.
Founded in 2007 under the name Chery Quantum Automotive Corporation, the company became Qoros Auto Co. in 2011. Its 3 Sedan will be introduced in China during the second half of 2013, and its first European sales will follow later in the year. One of the 3 Sedan's main competitors will be the hot-selling Volkswagen Golf.
Yearly ouput of the 3 Sedan, which will be produced in a new assembly plant located in Changshu, China, could initially reach about 150,000 cars.
The new vehicle will feature an eight-inch touchscreen system with displays designed for minimal driver distraction. The system is equipped with an advanced navigation system and extensive social networking connectivity and allows the driver to monitor the car's "health," enabling him or her to truly determine when service is needed.
The car may have made its debut on Geneva soil, but Qoros’ goal isn't necessarily to win over a European crowd.
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"Our main target is the Chinese market," Stefano Villanti, the company's head of sales, marketing and product strategy, told reporters. "But Chinese consumers like buying European products."