In an attempt to counter high population grown in Rajasthan, India, health officials in the western state are launching a new campaign encouraging men and women to volunteer for sterilization. In return, they are offering prizes that start on the low end with - are you ready for this - a food blender.
At the high end of the drawing for prizes is the Indian-made Tata Nano, the world's cheapest car. Other incentives include motorcycles and televisions.
Many in the government are worried about the size of India's burgeoning population as the nation is expected to eclipse China by 2030.
Sitaram Sharma, the head doctor of Jhunjunu in western India, is hopeful that the chance to win a car might be just enough to tempt at least 20,000 men and women to undergo sterilization.
The offer is open to all Indians, not just residents of the drought-prone region of Rajasthan. Similar incentives exist in other regions for couples volunteering for sterilization.
Critics argue that the campaign is meant to be a practical solution and completely voluntary, but entices the poverty-stricken to participate with the lure of material wealth. They also argue that it is unclear the qualifications of those performing the procedures and what kind of medical follow-up care will be provided.
This is not the first controversial sterilization program in India. Back in 2008, Government officials in the central Indian state of Madhya Pradesh began offering fast-track gun licenses to men who agreed to undergo sterilization so they wouldn't feel less manly.
Back in the 1970's Indian Prime Minister Indira Gandhi organized sterilization campaigns in which thousands of people were sterilized against their will, resulting in infection, disfigurement, and even death.
India currently has more people living within its borders than Bangladesh, Brazil, Indonesia, Pakistan, and the United States combined.