Australians spend more than $250 million annually on cough and flu medications, revealed Choice Magazine.
In an effort to promote the consumption of pineapples as the source of vitamin C this winter flu season, Skye Craig, a popular MasterChef contestant has been chosen by the pineapple industry to enlighten the public about the benefits of the tropical food.
Ms Craig who is collaborating with Tropical Pineapples in the promotion of Queensland-grown pineapples admits that getting the daily dose of vitamin C through fresh sources is the best method compared to pill-popping.
She said she believes in taking care of the body through using proactive preventative ways.
One cup of fresh pineapple gives you 100 per cent of the recommended daily intake of vitamin C, so for me that's certainly a preference - and that's the way I like to live my life.
She also said, with the right doses of rest, exercise and fresh healthy diet, you can strengthen your immune system without having to visit the pharmacy too often.
Pineapples, Ms Craig said can be used to make fruit puddings with coconut sorbet or served on kebabs.
Most people do not realize that pineapples are grown during the season and that is a great barrier to making them choose to consume the fruits, said Joe Craggs from Tropical Pineapples.
Mr Craggs said the pineapples available this winter season will be as sweet as any other time of the year, and perhaps even better.