NEW DELHI - General Motors expects to sell 100,000 vehicles in 2010 in India, up 43 percent from 70,000 sold in 2009, its India head said on Monday.

The company expects to sell 5,000 units per month of the newly launched Chevrolet Beat, Karl Slym, president and managing director of General Motors India, said.

The Beat can be a real game changer in the Indian mini-car segment, Slym told reporters after launching the compact hatchback.

The car will sell in India with price tag starting from 334,000 rupees ($7,111).

In December, the U.S. automaker had said it would form a joint venture with China's SAIC Motor Corp (600104.SS) in India in the first quarter of 2010 to make and sell small cars, mini commercial vehicles and other products. ($1=46.4 rupees) (Reporting by Janaki Krishnan; Editing by Ranjit Gangadharan)