This week, the World Gold Council announced that investments in gold via Exchange Traded Funds are likely to double this year. The investment demand for gold is expected to remain strong for the foreseeable future.

Global demand continues to grow thanks to Chinese investment and the jewelry market. In fact, gold demand in China may grow as much as 30 percent this year due to rising incomes. Global gold demand hit 1,098 tons in the first three months of the year - just 5 percent off the record high.

The World Gold Council's Gold Demand Trends report said China's investment into the precious metal and increased jewelry demand worked to curb feared inflation.

Overall, the current gold market is diverse, which is another fundamental reason for investing in gold today.

Overall, gold demand grew 16 percent over the past 12 months.

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