comScore Media Metrix released its list of top 50 web properties for June with Google, Yahoo! and Microsoft sites assuming top positions. However, social networking sites like Facebook, online luxury magazines like Glam Media, sports and entertainment sites like Turner Digital and Viacom seem to be gaining in popularity. American web users show a marked trend towards networking, shopping, sports and entertainment.

Google sites topped the list toppling Yahoo! from the number one position it held in May. Google was followed by Yahoo! and Microsoft sites. This comes as no surprise since the press release by comScore Media Metrix, that analyzes U.S. web activity, placed Google number one in its top advertising network sites too.

Google which has comes a long way from the company's core web search engine offers a number of services like Gmail email service, social networking tools, like Orkut, Google Buzz and Google+, applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application to name few. It seems U.S. internet users this month have shown a marked preference for Google's websites with over one and a half million unique visitors using its sites.

Even though Yahoo!'s popularity declined a little it did not lag behind Google by much in terms of unique visitors to its various sites which offer email, search, news and map services among others.

Microsoft which also provides various services like Yahoo! and Google came in third followed by Facebook, AOl Inc, Amazon sites, Turner digital, Glam Media, Ask Network and Viacom Digital.

While Google, Yahoo! and Microsoft are very similar in the services they provide and the fact that they are giant corporations, the top 10 on the list  also indicate that most American internet users are increasingly into brands, shopping, sports, entertainment and social networking with hardly any change in the trend since last month.

Although giant internet companies like Google, Yahoo!, America Online and Microsoft continue to capture a vast edge  of the internet market the growing popularity of sites like Glam Media, Turner Digital, Viacom reflect the nation's  interest in music, movies, sports and fashion. There is a thirst for buying stuff as online retail stores like Amazon gain prominence. 

Moreover, social networking seems to have the nation hooked with sites like Facebook boasting of more than one and a half million unique visitors. Seems like internet users in the U.S. keener to connect with each other, get what they want and know more about the things that interest them.

Table 3

comScore Top 50 Properties (U.S.) June 2011 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

214,474

1

Google Sites

182,537

26

Technorati Media

36,281

2

Yahoo! Sites

178,383

27

ESPN

36,204

3

Microsoft Sites

173,562

28

Wal-Mart

35,807

4

Facebook.com

160,879

29

LinkedIn.com

33,904

5

AOL, Inc.

110,447

30

Tribune Interactive

33,556

6

Amazon Sites

95,771

31

Adobe Sites

33,214

7

Turner Digital

93,382

32

Disney Online

32,553

8

Glam Media

85,987

33

AT&T Interactive Network

32,178

9

Ask Network

84,810

34

Yelp.com

31,276

10

Viacom Digital

81,645

35

iVillage.com: The Womens Network

30,869

11

CBS Interactive

73,981

36

Superpages.com Network

30,767

12

Apple Inc.

73,188

37

Twitter.com

30,649

13

Wikimedia Foundation Sites

71,804

38

WordPress

28,892

14

VEVO

66,396

39

Expedia Inc

28,150

15

eBay

65,474

40

Netflix.com

27,751

16

New York Times Digital

62,883

41

NBC Universal

27,676

17

Demand Media

60,037

42

Break Media

27,504

18

craigslist, inc.

53,472

43

WeatherBug Property

26,811

19

Comcast Corporation

53,262

44

Everyday Health

26,797

20

Fox Interactive Media

47,987

45

WebMD Health

24,762

21

Answers.com Sites

41,691

46

Bank of America

24,705

22

Federated Media Publishing

41,515

47

Verizon Communications Corporation

23,979

23

Gannett Sites

40,706

48

Target Corporation

23,810

24

Weather Channel

40,118

49

IGN Entertainment

23,613

25

NetShelter Technology Media

36,536

50

Cox Enterprises Inc.

23,482

 comScore Media Metrix in a press release analyzed the web activity in the U.S. This table shows the list of the Top 50 web properties for June 2011.