Today is the day that Google consolidates 60 of its 70 privacy, which will allow user account information to be exchanged between its products.
All of the enterprise software Google owns--Gmail, Google Docs, etc.--along with all of the entertainment properties the company owns--YouTube, Google Plus, etc.--will begin exchanging information between each other.
Google will have a more complete idea of who you are, and with more information about who you are, the company will be able to provide more specifically targeted marketing.
The change has caused some concern for those with sensitive personal information. The Electronic Freedom Foundation, one of the leading advocates of internet privacy, had this to say about the change:
...Until now, your Google Web History (your Google searches and sites visited) was cordoned off from Google's other products, the EFF says. This protection was especially important because search data can reveal particularly sensitive information about you, including facts about your location, interests, age, sexual orientation, religion, health concerns, and more.
In order to protect your information as best as possible here are five easy steps you can take to conceal your internet activity on Google products:
1. Visit the Google Dashboard
The Google Dashboard is the control room for everything you do across any of the Google products. From here, you can control just about every Google service including Google Docs, Chrome sync, Calendar, Blogger, Android devices and more.
2. Opt-out of Google's Personalized Ads
Google allows account holders to opt-out of personalized advertising. It also allows users to blocks specific advertisers.
3. Visit Network Advertising Initiative
The Network Advertising Initiative Opt-out Tool allows users to restrict behavioral advertising delivered by several member companies. The tool is extremely easy to use: Just check a box next to each advertiser and hit Submit.
4. Disable Google Web History
Use this easy guide we've made that will help you disable web history. There's one catch: Disabling web history from Google will not prevent Google from gathering and storing information about you for internal purposes.
5. Use Bing or Yahoo
It shouldn't come to this, but for those of you with extremely sensitive information or extreme beliefs on the importance of internet privacy, it may be best for you to move on to another search engine, email provider and enterprise software developer.