Google has made it fairly clear that Google+ will about real names with real people behind them, and they're not reluctant to put the benefit of the doubt upon users when it comes to deleting accounts first and asking questions later.

Google has taken the next step and added an authentication to verified profiles. A little grey check mark next to the name on the profile (it expands to read verified name just to be clear) indicates that the person is who he or she claims to be.

We’re starting to roll out verification badges on profiles so you can be sure the person you’re adding to a circle is who they claim to be, explained Google's Wen-Ai Yu (on her Google+ stream, of course). For now, we're focused on verifying public figures, celebrities, and people who have been added to a large number of Circles, but we're working on expanding this to more folks.

Responding to comments, Wen-Ai Yu revealed one of the major motivations for Google's war on pseudonyms and anonymity -- and worked in a dig to the obvious competitor to Google+ at the same time.

This is what Facebook is missing. No wonder they have so many user, when there are thousands of fake celebrity profiles, wrote Wen Ai-Yu. I'm looking forward, for everyone to verify. I always like to know that the person I talk to, is really that person.

The purported social leveling that used to be touted as a feature of the Internet as a whole was quickly referenced in comments. Oh, and shouldn't Google be treating us all as potential celebrities? The opportunity for movement here has no barriers, wrote Nathaniel Kabal.

When thousands of people asked for this to stop from being suspended, its pretty sad that you have to be famous to get this working for you, wrote Kendrick Jackson. Many people have left and wont be back because they couldn't roll this out earlier for us 'average' people.

In the last two cases, we're simply assuming that those are truly their real names.


James Lee Phillips is a Senior Writer & Research Analyst for With offices in Dallas, Las Vegas, and New York, & London, IBG is quickly becoming the leading expert in Internet Marketing, Local Search, SEO, Website Development and Reputation Management. More information can be found at Aasim Saied CEO of Logic Wireless  proudly presents Logic Bolt! The first ever projector cell phone to hit the US!