File photo of Google Inc's logo
Google Inc's logo is seen at an office in Seoul in this May 3, 2011 file photograph. REUTERS

With the growing market of smartphones, Google has shifted its focus towards mobile web apps.

It has launched mobile landing pages to bring the businesses to a mobile platform, for free.

As Google says, by the end of this year, more than half of all Americans will own a smartphone, it has brought the Google Sites on mobile at the right time.

This is an up-gradation on Google Sites which was launched earlier to let users build websites without any HTML knowledge, making it relatively easy.

The mobile site allows users to pick a template that suits the consumer’s needs. It offers customer mobile templates for local businesses, restaurants, lead generation and social.

The mobile sites also enable the users to integrate their Facebook, Twitter, YouTube, LinkedIn and other social accounts. Users can also feature the phone number, directions to their business locations, coupons and menus.

Google has made it useful for businesses as they can get their analytics on traffic to their mobile sites.

Google says one in five search queries in retail are on mobile phone, and most of these queries are for local availability. The mobile sites can be deployed within minutes, it said.