The announcement of Google's acquisition of Motorola Mobility has led to two major suppositions: that A} it was motivated by a desire to put the company into a better position in the growing war of patents between the major tech companies, and B) that this will jump-start Google's entry into the hardware side of its Android division (and possibly cause friction between the company and other manufactures of Android OS smartphones).
However, there is a third possibility that has been raised by a number of observers: that this will put Google in a very good position to compete in the TV arena.
“There is great convergence between the mobile world and content that comes to the home through set-top boxes,” said Motorola Mobility CEO Sanjay Jha during the acquisition announcement. “Working with the carriers, we’ll be able to accelerate that convergence which will excite customers.”
Google is not exactly a stranger to TV aspirations, having launched Google TV last May amid high hopes and a number of positive comparisons with Apple TV. However, Google TV has so far had a lackluster ride -- including a slew of returns and price cuts of partner Logitech's Revue set-top device.
Although one might not guess from the "Mobility" portion, Motorola's Mobile Device division is only half of the company's two divisions -- there's also the Home division, which happens to be "one of the largest providers of digital set-top boxes and end-to-end video solutions" as the company prospectus reads. Motorola has been in the business for a long time, and has struck up decades-long relations with cable providers -- which are now available to Google.
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On the other hand, Google still has an uphill battle convincing cable providers that Google TV isn't a gateway to intellectual property theft and loss of ad revenue (and the kind of regional monopoly that most providers have enjoyed for decades). Google, along with Sony, TiVo, Mitsubishi, Best Buy, and -- perhaps most importantly -- the FCC, has been struggling against networks, content providers (i.e., organizations like the MPAA) and cable companies over the AllVid system, a proposed broadband-to-TV interface.
James Lee Phillips is a Senior Writer & Research Analyst for IBG.com. With offices in Dallas, Las Vegas, and New York, & London, IBG is quickly becoming the leading expert in Internet Marketing, Local Search, SEO, Website Development and Reputation Management. More information can be found at www.ibg.com. Adam Kutner is a Las Vegas Personal Injury Attorney. He represents people who have been seriously injured in Nevada and the Las Vegas Area.