With a history of developing innovative, competitive and sustainable products, Florida-based GreenWorld Development, Inc. announced yesterday that the company has its sights set on modernizing the Kenyan water system.

Every day, clean water becomes harder and harder to find, especially in Sub-Sahara Africa, which is why the American-Irish “Green and Health Technologies” conglomerate has entered into negotiations with global players in the water technology industry to execute this project. Company representatives remarked that they consider this an important contribution to improving living conditions in Africa.

“We are currently setting up GreenWorld Kenya Limited in Nairobi,” says GreenWorld CEO Leo J. Heinl. “GreenWorld Kenya will be responsible for consultancies and project management in water extension and purification in Kenya, and will then extend its services to the other member countries of the East African Community.”

Kenya is a fast growing emerging market with ambitious urbanization and resettlement requirements with a booming housing construction market. However, 78% of Kenya’s 40 million people live rurally and only 38-52% have access to safe water. The modernization roll-out will dramatically increase demand for clean water. GreenWorld will provide a variety of solutions, from water exploration to purification, recycling, rehabilitation of existing infrastructures to usage metering and payment systems.

GreenWorld’s expected and ongoing revenues will be a mixture of consultancy fees, commissions, royalties, as well as participating in PPP’s (Public Private Partnerships) water supply.