GTX Corp. announced this week that it is accelerating its “go-to-market” strategy through product expansion and the addition of Dr. Gilbert Amelio of Alteon Capital Partners as a Strategic Advisor.

The number of people subscribing to wireless communication services has been increasing every year. In fact, the number of mobile handsets is projected to surpass four billion in 2011 according to Wireless Intelligence, the GSMA’s market intelligence unit. As this number continues to grow, so will the number of handsets that have GPS and positioning capability.

GTX Corp is implementing an aggressive plan to capitalize on this burgeoning opportunity by leveraging its intellectual property portfolio and product line with state-of-the-art Location Based Solutions. Continuing its strategy of building a team of premier strategic advisors, the company is bringing on Dr. Gilbert Amelio and George Lauro, Managing Partners of Alteon Capital Partners.

Dr. Amelio will advise GTX Corp on advancing in the GPS / PLS space. With the forthcoming launch of LOCi Mobileâ„¢ and the expansion of Code Amber News Service (CANS), two of the company’s new properties that leverage the mobile marketplace, Dr. Amelio will help guide the executive team through the process of deploying the new products into the market while continuing to assist the company in increasing its intellectual property portfolio and shareholder value.

“As GTX Corp approaches the tipping point of readiness in consumer adoption, I am enthusiastic about being a part of this next wave of consumer PLS applications. Allowing users to customize and personalize geo-location information opens up a tremendous marketplace,” stated Dr. Amelio. “This expanded capability should make 2-way GPS ubiquitous. GTX Corp’s ability to license a customizable platform will address the healthy and ramping demand for these applications. Now that the company has harnessed this unique technology, I welcome the opportunity to help steer GTX Corp during its passage from an early stage company to a corporation on the global stage.”

“2-way GPS in concurrence with the proliferation of four billion cell phones represents a seismic shift in the marketplace. Subscribers want to receive and interact spontaneously to life’s circumstances,” added Patrick Bertagna, CEO and President of GTX Corp. “As GTX continues to architect its platform we look forward to working with Dr. Gil Amelio who has continuously transformed the technologically complex into widely adopted user friendly formats.”

Dr. Amelio has more than 35 years of experience in cutting-edge technology. He was Chairman and CEO of Apple Computer, Inc., Group President of Rockwell International, Chairman, President, and CEO of National Semiconductor Corporation, and most recently Chairman and CEO of Jazz Technologies. He is also a former Director and Chairman of the Semiconductor Industry Association and since 1996 has been an advisor to the Malaysian Prime Minister and to the Malaysia Multimedia Super Corridor. Dr. Amelio is an IEEE Fellow, has been awarded 16 patents, and received his Ph.D. from the Georgia Institute of Technology. In addition to his role at Alteon Capital Partners and Sienna Ventures, Dr. Amelio sits on the Board of Director of AT&T and is an active member in the venture capital community.