At first glance TWELV magazine's cover photo attracts attention for the vibrant colors featured on a rainbow dress, but upon closer look the observer comes to realize that the dress is in fact made from an assortment of gummy bears.

The gummy bear floor-length gown was designed by TWELV's Editor-In-Chief Hissa Igarashi and Fashion Editor Sayuri Marakumi. It weighs 220Ibs and is modeled by Jessica Pitti for the magazine's debut issue. 

The dress, which was inspired by Alexander McQueen's 2008 spring/summer collection, is made out of twisted wire and vinyl, with 50,000 colorful gummy bears glued onto it individually. 

The dress took three weeks to make and was fitted to meet Pitt's measurements. Three fitters had to help mount the dress during the five-hour shoot, the Daily Mail reports. 

This isn't the first time we've seen an edible gown. Remember Lady Gaga's meat dress that she wore to the MTV Music Awards in 2010?
Animal rights activists were outraged by the gown. The group PETA started a campaign with the tagline, Let vegetarianism grow on you, in which the ad featured gowns made out of lettuce. 

Shoes made out of food have also been featured in magazines. The Nike Air Max 90 Burger Sneaker was made from a combination of baguette, beef patties, pickles, tomatoes and cheese.