While car companies, M&Ms and Elton John battled it out for the best superbowl commercial this year, Mayor Michael Bloomberg sent out a different message in his 30 seconds in the spotlight.
Alongside Boston Mayor Thomas Menino, Bloomberg took on Congress to make gun control a higher priority.
In the ad, the two mayors push for support for Mayors Against Illegal Guns, an organization the pair co-founded in 2006.
The ad was just one of the steps in the mayor's new offensive in the fight against illegal guns. On Meet the Press Sunday, Bloomberg called out Congress to provide more funding to prevent guns from falling into the wrong hands. The mayor said that the citiy didn't have enough funding to conduct proper background checks to prevent the sale of weapons to those who shouldn't have them.
Federal laws say you can't get a gun if you have a drug problem, psychiatric problem, criminal record or [are a] minor, and yet Congress doesn't give monies to make sure that we can have a background check, Bloomberg said on Meet the Press.
While gun-related crimes have decreased in New York and other major cities around the country, Bloomberg still feels there are too many cops and teenagers dying because of lack of gun control.
New York is now so much lower than almost every big city, we still had a cop shot last week with a gun that somebody had, even though the federal laws prohibited that person from having a gun, the mayor said, referring to the shooting of police officer Kevin Brennan.