If you flaunt your gun inside All Around Pizza in Virginia Beach, Va., owner Jay Laze won’t call the cops. He’ll give you a 15 percent discount off your pie instead.

“All they have to do is show me that they’re carrying a weapon or they can show me their concealed weapons permit and they can get the discount,” Laze told WTKR.

The pizzeria owner, who also openly carries his gun, said he was inspired to offer the 15 percent discount to gun owners after seeing a similar deal from a Utah frozen yogurt shop.

“I thought it was a great idea, and I was wondering why nobody here was doing it,” he told the Hampton Roads-area station. “It should be happening all around the country.”

All Around Pizza customer Brendan Kelly took advantage of the deal recently, openly carrying his handgun at the pizzeria.

“It’s part of our rights as Americans, and everybody should be entitled to the option if they want to, so it’s nice to have an incentive,” Kelly said.

Kelly urged other businesses around Virginia Beach to start their own gun ownership discounts.

“It’s has to start somewhere,” he said. “You know a local pizza shop, a yogurt shop, whatever. It could be the beginning of something larger.”

Laze said his appreciation for gun owners extends beyond his customers. “I actually hire delivery drivers that do carry openly,” he said.

While his customers enjoy the discount, some Twitter users said they think the deal isn’t a good idea.

“Oh, All Around Pizza… of course you’re giving a discount to gun owners! Of. course. Virginia Beach, making me proud since 199never,” wrote @skepticalface.

Twitter user My Nguyen said the gun ownership discount was “embarrassing.”

User @DaeHoGam joked that All Around Pizza “is one pizza place you don’t want to risk prank calling.”