American cosmetics brand Urban Decay has teamed up with singer Gwen Stefani for its first ever celebrity collaboration. It will be a colorful, fun limited-edition makeup collection which will launch on Nov. 22.
Founder of UD, Wende Zomnir said that Stefani was someone who she wanted to work with way back when the brand was just getting off the ground. The two met after Zomnir befriended a clothing designer close to the rocker. “It took 19 years, but it happened,” Zomnir said in a statement.
Though the brand has remained tight lipped on the new line, it appears to have bright lipsticks, bold eye shadows and heavy metal-inspired eyeliners. The 45-year-old singer is known for her edgy looks, fronting No Doubt in the 1990s to her bold red carpet style, she was never the one to shirk to take risks and make a statement.
Zomnir and her team from UD worked closely with Stefani on the limited edition collection, collaborating on everything from colors and formula to packaging. The cosmetics brand said that rocker knows very well about her make-up, adding that they even sat down with her regular make-up artist and worked with him.
Stefani, who already has a successful clothing line and fragrances, took the opportunity when it came her way. She loved the way Urban Decay has built their brand. The singer said that her aesthetic and approach matches that of UD and hence she took up the collaboration. Stefani added that the brand stands for creative self-expression, by being strong and not being afraid to go outside of the box.
The diva is known for her love for make-up. She recounted how it is a passion for her and how she used to be a make-up artist earlier. Calling make up her “war paint”, the singer said that she has created products that she wears every day and was excited to share it with her fans.
However, Urban Decay is not the only beauty brand to tap celebrities. MAC Cosmetics and Lancôme have also enlisted three well-known designers in the industry to create their own limited-edition makeup collections. While Mac has tied up with Chinese designer Guo Pei and British footwear designer Charlotte Olympia, Lancôme is teaming up with Versus Versace designer Anthony Vaccarello.