Customers with shopping bags stand in front of a Desigual shop as they wait for the retail shop to open in central Prague June 24, 2011. The Spanish fashion brand promoted a special sale by offering to the first 100 customers who arrived in the shop dressed only in their underwear a choice of two items for free.

Shoppers in their underwear at Desigual
Shoppers in their underwear shelter from the rain as they queue to enter a clothing store in London. REUTERS/Luke MacGregor
Shoppers in their underwear at Desigual
Two women in their underwear search for clothes at a clothing store in Berlin June 16, 2011 REUTERS/Fabrizio Bensch
Shoppers in their underwear at Desigual
People in their underwear search for clothes at a clothing store in Berlin REUTERS/Fabrizio Bensch
Shoppers in their underwear at Desigual
A shopper in her underwear searches for items at a clothing store in London June 16, 2011. REUTERS/Fabrizio Bensch
Shoppers in their underwear at Desigual
A shopper in her underwear searches for items at a Desigual store in central Prague REUTERS/Fabrizio Bensch
Customers with shopping bags
Customers with shopping bags stand in front of a Desigual shop as they wait for the retail shop to open in central Prague. REUTERS/Petr Josek Snr
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