The No. 2 U.S. toy company's outlook comes soon after smaller rival LeapFrog Enterprises Inc
For the fourth quarter 2010, Hasbro expects revenue of about $1.3 billion, below analysts' average expectations of $1.39 billion, according to Thomson Reuters I/B/E/S.
For 2010, the company, which makes Nerf foam products and the Monopoly game, expects a modest increase in earnings per share from $2.48 a share reported for 2009, excluding a favorable tax adjustment during the fourth quarter.
Analysts were expecting earnings per share of $2.69.
Shares of Hasbro closed at $44.65 on Thursday on Nasdaq. They were down 5 percent at $42.50 on Friday in trading before the bell.
(Reporting by Viraj Nair in Bangalore; Editing by Jarshad Kakkrakandy)