This year, Hasbro will sell toys and games based on characters such as Elmo and Cookie Monster from the American children's television series Sesame Street.
Hasbro's results come less than a week after industry leader Mattel Inc
Quarterly net profit at Hasbro was $140.0 million, or 99 cents a share, compared with $165.6 million, or $1.09 a share, last year.
Analysts on average were expecting the maker of Nerf foam toys and Monopoly board games to earn 92 cents a share, according to Thomson Reuters I/B/E/S.
Total sales were $1.28 billion, compared with $1.38 billion a year ago. However, international sales rose 12 percent.
Shares of the company, which launched a new children's television network -- The Hub -- in a joint venture with Discovery Communications Inc
(Reporting by Dhanya Skariachan and Nivedita Bhattacharjee; Editing by Anne Pallivathuckal and Maju Samuel)