Chris Albrecht, formerly the head of Home Box Office Inc, was named the chief executive officer of premium movie provider Starz LLC.

With his extensive experience and success in creating compelling original content and building a premium pay channel, Chris is a recognized visionary in the creative community and uniquely qualified to lead Starz into the future. Said Greg Maffei, the President and CEO of Starz’ parent company Liberty Media Corp (Nasdaq:LSTZA).

John Malone, the Chairman of Starz’ parent company Liberty Media Corp., said Albrecht had “the right set of skills and a record of success.”

During Albrecht’s seven year tenure at HBO, the Time Warner Inc(TWX) subsidiary produced series including Sex and the City, The Sopranos and Six Feet Under.

Albrecth said Starz was a “bold, entrepreneurial and growth-oriented brand.”

“I look forward to putting my experiences and interests to work with the talented management team at Liberty and Starz to create valued products for consumers and our affiliate partners,” he added.