Rounding off earnings from the world's top four beer makers, the Dutch group painted a familiar picture of economic uncertainty and unemployment driving Europeans and Americans away from bars and cafes, while emerging market consumers drink more.
It's an implicit profit warning of 13 percent, said Trevor Stirling, beverage analyst at Bernstein Research.
If you were an optimist you could say that tourists will go back to Egypt and summer in Europe would not be as bad next year, but Greece is unlikely to be better, Russia maybe not and barley prices will be a lot higher.
Heineken is Europe's largest beer maker, with the market leadership in Greece and Italy and number two spots in Ireland, Portugal and Spain, countries either bailed out or seen by many in the financial markets as in line for rescue.
The company's shares were the weakest in the FTSEurofirst 300 index <.FTEU3> of leading European stocks in initial trading, dropping by as much as 16 percent to 30.40 euros, their lowest level in 21 months.
Food and beverage stocks were among the weakest in Europe. Shares of Anheuser-Busch InBev, with half of the sluggish U.S. market, were down 2.6 percent. Carlsberg
Heineken trading conditions remained favorable in Latin America, sub-Saharan Africa and Asia-Pacific, but not in developed markets.
We have seen a very bad summer ... At the same time, we also see in a number of markets, more in Europe and the USA, weak consumer confidence. You see uncertainty reflected in lower on-premise sales, CEO Executive Jean-Francois Boxmeer told a conference call.
Heineken has pushed into Mexico with its purchase last year of the brewing activities of FEMSA
However, western Europe still represented 45 percent of revenue and 65 percent of operating profit in the first half.
Shares in SABMiller
The Dutch brewer said it had already experienced weak beer sales in the normally high-selling season of July and early August due to poor summer weather in Europe and worsening consumer sentiment there and in the United States.
The company said this would affect second-half volumes and profit and it now expected full-year net profit before exceptional items and amortization of brands to be broadly in line with last year's level on a like-for-like basis.
Analysts had on average believed Heineken would forecast net profit growth of 12-13 percent.
In the first half, the comparable net profit rose 5.7 percent, excluding new consolidations and currency effects, to 694 million euros ($999 million), below the average forecast in a Reuters poll of 746 million euros.
The company reported first half operating profit of 1.26 billion euros, up 3.9 percent, compared with analysts' consensus forecast of 1.32 billion euros.
Heineken had said in April it expected higher planned marketing spending to hit profit after the first quarter, particularly across Europe. Analysts said it was unlikely to have yielded the desired benefits given unseasonably damp and cold weather in northern Europe in July and August.
Developing and building brands are long-haul efforts. It's not because we witness an exceptionally bad summer -- you just look out of the window -- that we should take ourselves away from the efforts we are currently doing, Van Boxmeer said.
Heineken said it expected a single-digit percentage increase in cost of inputs such as barley, much of which are bought a year in advance. Sharply higher prices for raw materials will have a larger impact on brewing costs next year.
Malt barley future prices are 20 percent higher than a year ago.
(Reporting by Philip Blenkinsop, editing by Rex Merrifield and Hans-Juergen Peters)