Remember the scene in the film, The Social Network, in which the Winklevoss twins proposed a social network website for the first time? Jesse Eisenberg (Zuckerberg's character) then said there are similar websites available in the internet, so what is unique about it? The answer that came from the twins was the exclusivity of the address - harvard.edu. The rest was all Zuckerberg - he launched his own website in the Ivy league colleges gradually, created the interest and enthusiasm among people before its grand opening to the public, a move that worked miracle for Facebook.
Is Google also trying something similar for its Google+? When users visit the site, they end up with the message - At the moment, we're testing with a small number of people, but it won't be long before the Google+ project is ready for everyone. Leave us your email address and we'll make sure that you're the first to know when we're ready to invite more people.
Although Google+ is available thorough invite only, Google is not sending out many invites. Is it trying to create a buzz before letting the new social networking site go at full-throttle? Well, you can't say no. According to many websites, it is the scarcity of invites that resulted in their sale on eBay.
There was a time when Facebook was limited to a few campuses in the U.S., and it is this exclusivity aspect that played a key role in increasing the interest about Facebook among people. It seems that Google is also waiting for the curiosity of people to reach the right pitch, and when it it's time, it will let users flock to it.
Agree it or not, this is the classic marketing tactic that Facebook employed once and so does Google now.
Google, after a series of failed social networking platforms, desperately needed a full-fledged attempt to challenge Facebook's supremacy, and it might have got one in the form of Google+. But, after getting used to Facebook and its popular services, will users feel the need of yet another social networking site?
Google+, despite being a Facebook look-alike, does offer certain novel features including Circles that allows users to place their friends into selected groups (circles), Sparks that helps users connect with other users on the network with common interests, Hangout that allows live multi-user video conferencing and Huddle, a group instant messaging service that lets users inside a circle know what's going on among the selected friends.
But one thing that Google might also know is that it won't be easy to get people out of the Facebook hangover. So, it is taking time to heat up the curiosity before providing the sign up button to the people.
Will the button get expected hits? Will people shift to Google+ from a platform they have been using for long?