Mark your calendars, the next H&M designer collaboration collection is right around the corner.
Kenzo designers and Opening Ceremony founders Humberto Leon and Carol Lim are bringing their interminably cool style to the racks of the Swedish retail giant — and the collection will be here soon.
Following the recent release of the look book images, the new designer collaboration collection is set to launch Nov. 3 and will be available in H&M store locations and online around the world – although probably not for long. This particular collection is likely to sell out instantly given the recent hype around the new look book and the campaign images for the collection.
The first look book images were released this past July and the ad campaign was captured by photographer Jean-Paul Goude (responsible for the unforgettable Kim Kardashian “Break The Internet” images for Paper Magazine). A-List campaign models include big names like Chance the Rapper, model Iman and singer Suboi, all of whom appear in campaign videos shot by director Max Vitali.
The campaign images are pure Goude, and are imbued with his aesthetic: “his signature hand-made cut-up style slicing and reassembling the prints to express the exuberance and character of the collection,” according to a statement released by H&M.
The full images alone pander to the inherently cool, street-wear fashion-lover. The other looks feature additional industry mavericks, including but not limited to the artist and DJ Julianna Huxtable, makeup artist Isamaya Ffrench, photographer Youngjun Koo and model and rapper Le1f.
The images include hyper-surrealistic images of Kenzo’s signature animal prints in electric colors. Autumn-ready apparel pieces like oversized jackets, long floral dresses and high-waisted red leopard pants are styled with a variety of accessories, from leather gloves to printed neckerchiefs.
H&M has seen tremendous success with its exclusive designer collaborations, and the Kenzo collaboration follows the 2015 Balmain x H&M collection. After the Balmain collaboration launch last November, items were bought and resold on resale sites like eBay for numbers that totaled in the thousands. One leather jacket was even priced on eBay at $2,500, while the original price was marked $399, according to Refinery 29.