While eager fans are happy to get their hands on Holly Madison’s new memoir, “Down the Rabbit Hole: Curious Adventures and Cautionary Tales of a Former Playboy Bunny,” there is one person who despises it: Playboy founder Hugh Hefner. The magazine mogul feels betrayed after Madison said she was “miserable” during the time she spent at the famed mansion as his No. 1 girlfriend, a source told Hollywood Life in an exclusive report Tuesday.

Hefner, 89, thinks Madison is trashing the Playboy Mansion so she can sell more copies of her book. “Holly enjoyed all the perks that came with being Hef’s girlfriend and living at the mansion, including all the fame it gave her. Without Hef, there is no Holly Madison!” an insider told Hollywood Life.

Holly Madison Kendra Wilkinson never considered Holly Madison a friend, she claimed in her memoir. From left: Bridget Marquardt, Hugh Hefner, Holly Madison and Kendra Wilkinson. Photo: Reuters

If she had a problem with their relationship, he wished she would have addressed it while she still lived in the mansion. “Hef is furious over Holly’s betrayal. He knew she was upset over the way things worked out, but that’s part of life. Hef gave her this amazing opportunity and they had a lot of fun together. She was never complaining about their love life or their relationship when she lived there. If she was unhappy, she should have said something or just left. No one held a gun to her head and said she had to stay,” the source explained.

In an official statement, Hefner essentially claimed Madison simply wanted to “rewrite history” and stay relevant. "Over the course of my life I’ve had more than my fair share of romantic relationships with wonderful women," Hefner told Us Weekly on Sunday. "Many moved on to live happy, healthy and productive lives, and I’m pleased to say remain dear friends today. Sadly, there are a few who have chosen to rewrite history in an attempt to stay in the spotlight. I guess, as the old saying goes: You can’t win 'em all!"

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