Home Shopping Latino Inc., focused on airing the only network of its kind to service the exploding Latino market in the USA with the on air name Viva TeleCompras, today announced an agreement with ROCCX and Executive Producer Rosario Marino for the production of five one hour segments to be aired on Viva’s Network.
According to recent statistics, the total Latino population in the United States is at 42.7 million, making them the largest minority group in the United States. The loyalty and size of the Latino market is readily apparent in the fact that Univision is now the 5th largest television network in the United States behind ABC, NBC, CBS and FOX. Latino spending power has reached $700 billion and is expected to top $1 billion by 2010.
A Miami-based dynamic group of perfectly bilingual skilled professionals with expertise in the areas of TV production, Direct Response Television, Public Relations, Media, and Creative Writing, ROCCX is an integrated tool in the broader marketing spectrum that creates, integrates and engineers toward generating desired business results, whether it is to launch and promote a product or service, crossover a product or company to the worldwide Hispanic marketplace, or to increase sales, enhance reputation, and magnify market capitalization. Ms. Moreno emphasized, “We don’t just reach the Hispanic Market, we ARE the Hispanic Market.”
Frank Celecia, CEO of Viva TeleCompras, stated, “One of the first hour segments Rosario will produce is focused on exclusive jewelry designs based on Novella Stars (soap operas). This segment will feature the more sophisticated jewelry lines with precious and semi precious stones from Madagascar. Jewelry brands will be presented by the stars as their own designer lines available exclusively on VIVA’S Network. While presenting the jewelry, they will discuss the way it was made and the significance of the stones to different astrological signs.”
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