Home Shopping Latino Inc. is launching the only network of its kind – a QVC-style shopping channel aimed at the Hispanic market. Targeting the United States in early 2010, the channel will be aired under the name of ViVa Telecompras. The company intends to sell products such as jewelry, gemstones, vitamins and beauty care items from third-party merchandisers.

Several weeks ago, the company announced an agreement with MadAmerican Exports Inc. to import sapphires, rubies, emeralds, garnets, tourmaline and other precious gems from the nation of Madagascar. This country is an Indian Ocean island nation off the east coast of Africa that is exceptionally rich in minerals and gemstones.

MadAmerican Exports CEO Biclair Andrianantoandro is an excellent person for Home Shopping Latino to partner with because he is well-known and well-respected by all political factions in Madagascar. He has held many official positions in Madagascar – Director of Exports and Ministry of Commerce, Deputy and Acting Ambassador to both the United States and the United Nations – and he assisted in the promotion of international investments in nickel and cobalt for Phelps Dodge.

Mr. Andrianantoandro will endeavor to forge long-term relationships between Home Shopping Latino and both public and private decision-makers in Madagascar. He should be able to access high quality gemstones from Madagascar mines for export to Home Shopping Latino at reasonable prices, allowing the company to enjoy solid profit margins on their sales of gemstones and jewelry.

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