Apple announced the Apple Watch is coming to Turkey, Russia and New Zealand July 31 after 7:01 a.m., local time, via the countries' online stores. After launch, the watch will be available in 22 countries and territories, MacRumors reported.

Along with the news, Apple also revealed what people can expect to pay when the watch launches. In the U.S., gold Apple Watch Editions start at $10,000 before tax, with the highest-end watches retailing for $17,000. However, Turkish buyers looking to grab those top-of-the-range watches can expect to pay a whopping 56,000 lira ($20,812). In Russia, the range will max out at 1.12 million rubles ($19,710), while New Zealand customers will be paying $30,000 ($19,938) to have the best-of-the-best in smartwatch bling.

The entry-level Sport models are of course more reasonably priced. In Turkey, it will cost 1,249 lira ($464) to join the Apple Watch world, while in Russia and New Zealand it will cost 23,990 rubles ($421) and $599 ($397), respectively. In the U.S., the 38 mm Sport edition runs $349 before tax.

The Apple Watch has set the tech world abuzz with speculation about sales figures after a controversial report said the boom in sales at launch has petered out, and shipments have slowed considerably. Other analysts say as many as 5 million Apple Watches have been sold already, and respected analyst Gene Munster of Piper Jaffray has said the watch is building momentum, projecting a "breakout year" of 40 million sales in 2017.