HTC has released a new promotional teaser of the upcoming One M10, also known as HTC M10 and HTC 10.

The new teaser focuses on the camera capabilities of the HTC One M10. Even though, HTC devices are known for brilliant exterior design, this brand has not particularly made an impact when it comes to camera.

HTC tested the waters by introducing Ultra Pixel sensors on its flagship HTC One M7, also referred as HTC One. However, device owners and critics did not share the same enthusiasm as HTC. The Taiwanese tech giant continued the same camera unit with the One M8 as well.

But then, with the current-generation HTC One M9, the Ultra Pixel unit, usually mounted as the primary camera, was moved to the front. A standard 20-megapixel sensor became the main camera unit. However, this device was marred with critical issues from the word go. The Snapdragon 810 housed in the M9 caused overheating problems, which eventually impacted the sales.

But now, it looks like, HTC has geared up to make an impact with the camera unit of the One M10. The teaser says “World First, World Class, Front and Back. You’ll see.”

Moving on to the rumored specifications and features, the HTC One M10 will apparently carry a 5.2 or 5.1-inch AMOLED display, bundled with 1,440 x 2,560 pixels QHD resolution. Under the hood, without a surprise, Qualcomm’s Snapdragon 820 chipset will power the handset. Notably, this silicon topped the AnTuTu benchmark test carried out recently.

HTC will reportedly release the M10 as two variants. One of two will be powered by the Qualcomm chipset, while the other will settle for a MediaTek SoC. It goes without saying that the Qualcomm one will be headed to the U.S. and Europe, whereas the MediaTek-powered variants are destined for other regions.

The processor unit will apparently be backed by a killer 4 GB of RAM configuration. On the software front, Android 6.0.1 Marshmallow will run the smartphone with the latest Sense 8 UI on top of it.

The HTC One M10 will come equipped with 32 GB of native storage space with microSD card slot for further expansion. This device is believed to feature the now-famous USB Type-C port. Reports say this handset will be announced in April, GSM Arena reported.

Here is the tweet showing the official teaser of the HTC One M10: