The Huffington Post announced a major shake-up in its leadership by welcoming its second CEO since it first began operations.

As first reported by PaidContent, the publication has named Eric Hippeau, a managing partner at investor SoftBank Capital and HuffPo board member, as CEO. He will replace Betsy Morgan, who joined the media startup in late 2007.

He is credited by SoftBank with being instrumental in its first investment in Yahoo in 1995. He is also a director of Starwood Hotels and Resorts Worldwide, Buddy Media, BuzzFeed, Goodmail Systems, PureVideo, ThumbPlay and Associated Content.

He is expected to remain on the public boards and on the boards of several of the portfolio companies but will be working full time for HuffPo. He has been intimately involved with the company since SoftBank led the first round.

Given his (Hippeau) impressive background in the industry and his intimate knowledge of HuffPost, Eric is uniquely able to hit the ground running as the company takes its expansion to the next level, said Arianna Huffington, editor in chief and founder of The Huffington Post.