Match Group Inc., a subsidiary of IAC/InterActiveCorp that owns Match, Tinder, OkCupid and a number of other dating apps and online services, filed to go public and raise $100 million on Friday on Nasdaq. If successful, it would trade under the symbol MTCH.
Match Group claims to be the world’s leading provider of dating products in more than 190 countries, with approximately 59 million active monthly users and around 4.7 million paid members as of last quarter.
The IPO filing states that Match Group’s revenue increased from $803.1 million in 2013 to $888.3 million in 2014. Its net earnings in 2014 were $148.4 million.
Altogether, there are more than 45 brands in the Match Group portfolio, including Match, Tinder, OKCupid, PlentyOfFish, Meetic, Twoo and OurTime. The company positions itself as having a dating service for every walk of life; it launched OurTime, a dating service for singles over 50, in 2012.
“Connecting with people and fostering relationships are critical needs that influence everyone's happiness,” says the SEC filing. “As a result, the dating market presents a significant opportunity for Match Group. We consider our addressable market to be all adults in North America, Western Europe and other select countries around the world who are not in committed relationships and have access to the Internet.”
Match Group makes money two ways: through paid subscriptions to its services (4.7 million as of last quarter) and through advertisements that companies can customize "based on analytics we collect about user interests and behavior."
IAC increased its majority stake in Tinder in March 2014. Analysts at Bank of America Merrill Lynch valued the app at $1.35 billion in July 2015.