What is your professional background?

Piers Cracknell is Head of Sales of Vantage FX. He has over 10 years experience of the FX markets in FX Sales, Dealing and Derivatives. He started his career with HiFX Plc where, as UK Head of Sales, he was a key driver behind the company becoming one of the fastest growing companies in the UK. At Bank of Scotland, he was Assistant Director, FX Sales and worked with major corporates, pension funds and private equity firms to manage FX risk.

Piers later joined TTT Moneycorp as their Commercial Director managing the Corporate Division and to assist the company in achieving FSA regulatory status. In 2008, Piers was invited by the Bank of England as a Key Note Speaker to present on the retail FX industry. He is RG146 compliant, FSA regulated and holds the Investment Managers Certificate.

Does VantageFX focus on Australian clients only or also on clients from other regions?

As a Sydney based broker, the majority of our client base is Asia-Pacific based throughout Australia, New Zealand, Singapore, Hong Kong and Malaysia. Even with our Asia-Pacific base we have always received significant interest from Europe, so much so that we recently launched Vantage FX UK in London so that by covering both timezones, we are able to provide best-in-class customer service.

What kind of expectations do clients have who open an account with VantageFX?

Our customers demand a very high level of service - we have a broad base of clients ranging from novice traders who are approaching forex for the first time, from seasoned professionals with multiple trading accounts to clients developing forex robots. I would say that the ability for the client to speak directly with their individual Account Manager ranks very highly amongst our clients. Our customers expect quick and accurate resolution and we took our time to recruit a very talented team of individuals, all with extensive forex and trading backgrounds.

VantageFX provides its clients with a platform for creating, testing and analyzing trading strategies. Could you explain that to our readers?

We offer a really neat tool called Forex Strategy Builder.  This is a platform for creating, testing and analysing forex trading strategies - just as if you were trading in real life. The great thing about it is that you can test out your own theories and trading styles - as well as testing the profitability and performance of strategies that have been developed and published by other traders. This has proven to be really popular for us.

To make it easy to build Forex strategies, Forex Strategy Builder combines various technical indicators. All necessary parameters and logic rules can be selected from menus and you don't have to write formulas or program code.

Is the Forex Strategy Builder also usable for beginner traders?

Even novice traders will find it easy to create trading strategies in minutes. The software also allows users to import strategies, and even download other users' strategies from forums and forex trading sites.

I wonder about the Virtual Private Server for Forex Traders. Can you tell me which kind of traders benefit from that solution?

Our VPS function is ideal for traders using automated trading programmes and forex robots - which is becoming more popular and we see this as a huge area of growth. VPS uses an external server to manage your trading connectivity. This ensures that the platform is running 24 hours a day and is not subject to downtime caused by electrical or computer problems.

There's increasing number of automated programmes available to traders and the demand for VPS and secure trading will go hand-in-hand with these developments.