Javo Beverage Company, Inc., a leading provider of premium dispensable coffee and tea-based beverages to the food service industry, recently announced a partnership with the ICEEÂ® Company (NASDAQ: JJSF), a subsidiary of J&J Snack Foods Corporation. Under the terms of the agreement, ICEE distribution centers nationwide will immediately add iced coffee to their line-up of industry leading beverage products.
Mocha latte and caramel latte will be the two initial flavors offered under the Java Freezeâ„¢ brand to national accounts and retail foodservice operators in the United States, Canada and Mexico. The ICEE Company is the most highly recognized brand and leader in the frozen carbonated beverage industry and this alliance will strengthen Javo Beverageâ€™s revenue stream and create new opportunities with ICEEâ€™s North American accounts.
Javo Beverage Companyâ€™s chairman and chief executive officer, Cody C. Ashwell, stated, â€œICEE is a stand out supplier to the foodservice industry and has longstanding relationships with some of the most important foodservice operators in our industry.â€ Mr. Ashwell concluded, â€œWe believe this alliance will complement our own sales efforts because ICEE has reach to thousands of independent foodservice operators seeking to capitalize on the growing market for iced coffee but require a non-concentrated dispensed beverage solution because of lower daily cup sales.â€