To provide an intriguing insight into what beauty means across different nations, a project led by Supergrug's online doctors asked 18 designers from across the globe to submit a photoshopped version of a model's photograph.
The designers were asked to modify the photograph in a way that it would represent what is considered as beautiful within their countries. The striking submissions depict how the definition of beauty varies across borders.
The online doctors' project aimed to understand the unrealistic standards of beauty that persists across the world and to take a note of the pressure that it builds up. According to the project's website, “the widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men.”
"Our study of the ideal body image attempted to compare as diverse opinions as possible," the project's leaders said, in an interview with The Telegraph.
The project leader further added that they wanted "a woman’s view of what her culture finds attractive and to understand more about the pressures they face."
The resultant images were an eye-opener. Some images were completely different to what was provided to them in the original image, while some designers changed the image only marginally. The introduced changes which were common among almost all images included those related to waist-to-hip ratio, hair color and attire.
The project researchers also ran another survey with a sample population of 35. The team asked people to guess the weight of the photoshopped woman, considering that her height is 165 centimeters. The researchers calculated the BMI of the photoshopped woman from each country based on the average survey results.
According to the project website, “Some designers in North, South, and Central American countries produced an exaggerated hourglass figure; others in European and Asian nations chose to render her so thin that her estimated BMI, would fall under or dangerously close to 17.5.”